Oakover Wines, a celebrated name in the Swan Valley wine region, has unveiled a modern new label design for its latest vintage releases. The redesign combines a contemporary aesthetic with a nod to the winery’s storied heritage, seamlessly blending tradition with innovation. The new labels feature a clean, modern look with a cream matte textured stock, ensuring a timeless design that enhances the age ability of the wines. The high-contrast Oakover logo is prominently displayed for strong branding and excellent visibility, while each wine is distinguished by a unique colour element spanning the collection of classic white, chenin blanc, chardonnay, rosé, grenache shiraz, shiraz and cabernet merlot. “We wanted the new labels to reflect not only the evolution of our brand but also the rich history of the Swan Valley,” says the Oakover winemaker. “By incorporating colours, emblems, and typography from past labels with fresh new elements, these designs honour our roots while appealing to the next generation of wine enthusiasts.” The rebranded range, including the award-winning chardonnay and shiraz, is now available at the Oakover cellar door and online.  

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